According to the data of Qunzhi consulting, in 2017, the total shipment volume of vehicle-mounted display panels in the world was about 150 million (excluding afterloading), with a year-on-year growth of about 12%.It is expected that the global shipments of vehicle-mounted display panels will grow to 170 million in 2018, and the rapid growth of domestic new energy vehicles and smart cars will become the main driving force for the growth demand of vehicle-mounted display.

At present, vehicle display screen can be divided into four categories: instrument display screen, head display screen, central control display screen, backseat entertainment display screen; the first three are front loading display, the latter is a rear loading display screen.The central control display and rear seat entertainment display are mainly configured with touch control. The central control display (CID) has little change in audio frequency, navigator, air conditioning control and other information display applications, but the future appearance and shape and touch control operation will be more user-friendly. The car display market has a broad prospect, and panel manufacturers such as JDI, Sharp, Innolux, AU, LGD and BOE have also laid out their layouts, and the market competition is fierce

JDI

As a leading enterprise in the global vehicle-mounted display application market, JDI has been leading the development trend of the vehicle-mounted display market for many years. The company has taken the vehicle-mounted display business as its strategic focus, and the vehicle-mounted display business will continue to grow. JDI USES LTPS production line to produce vehicle display screens, capable of producing high resolution products above FHD, which can present customers with more exquisite pictures.

At CIAPE exhibition this year, JDI launched a car cockpit integrated with rearview mirror, CID, transverse width curved display and other kinds o fvehicle-mounteddisplay products, which fully reflects the four development trends of on-board display, such as large size, multi-screen, curved, interactive and so on. Nearly every display in the JDI cockpit is at least 10 inches in size. For example, the 10.2 inch touch screen, 12.3 inch cross-width display and 16.7 inch CID are all available.

Currently, there are six screens in the cockpit of JDI cars.¡°HUD£¨Head up Display£©¡±¡¢the emergence of virtual rearview mirror, on-board navigation and other on-board display applications is likely to make the number of on-board display applications in the future more than 10. And these on-board displays are not just display interfaces, but human-computer interaction interfaces, which may integrate gesture recognition, touch control and other interactive technologies.

In addition, the curved crosswalking display in the cockpit of JDI car deserves our attention. Currently, there are few market cases of flexible display in the application market of on-board display. Curved display can bring more design space and technological beauty to cars. JDI's application of curved display in vehicle display has certain foresight. If flexible OLED technology can be broken through in the future, flexible display will have huge imagination space in the application market of vehicle display.

Tianma

Tianma has been developing and producing black and white dashboard products since the 1990s, and began to supply TFT color products in 2008. At present, Tianma has independently mastered relevant technologies of display in vehicle market, and mainly supplies world's first - line automobile manufacturers through instrument assembly companies.

Tianma, which has been layout in the vehicle-mounted display market for many years, has consistently ranked second globally in dashboard display panel shipments since the fourth quarter of 2016. In 2017, Tianma accounted for about 12% of the global vehicle-mounted market. Meanwhile, as China's largest TFT panel manufacturer, one out of every five vehicles with TFT instrument display in the world adopted tianma display screen. At present, Tianma car display screen has been introduced to the world. According to relevant people, the supply scope of Tianma vehicle-mounted products has covered Europe, the United States, Japan and South Korea and other major domestic manufacturers.

On the technical route, Tianma actively promotes the development and application of new vehicle-mounted display technology to meet the personalized requirements of vehicle-mounted  display such as HD, brightness and special shape. In the trend of touch control, Tianma has also gradually completed the transition from GG/OGS to On£­Cell£¯In£­Cell technology, and the touch control of vehicle display in the future will also be more sensitive and handiness . In the trend of large screen, different from mobile phone devices, the vehicle-mounted display area has more imagination space. At present, Tianma instrument and central control screen can provide 12.3-inch display products.

In addition, on the trend of multi-screen, Tianma said there are two perspectives. One is to explore the possibility of more screen applications from 0 to 1. From no screen before to equipped with display screen, such as backseat control display screen and car key display screen, new applications increase. Second, HUD and Mirror applications will be gradually developed from 1 to many. Tianma, from instrument to central control to HUD, can provide an integrated solution to meet the requirements of multi-screen application of vehicle-mounted display.

On the product route, Tianma also actively establishes the market management system together with the large automobile manufacturers and improves the global distribution network. In addition, Tianma confirmed with the automobile manufacturer its product roadmap for the next five years to ensure timely selection and supply of upstream material quality, as well as other quality services required.

2018, Tianma vehicle display product shipments continue to increase. According to the latest data released by IHS, an authoritative international market research institute, Tianma's vehicle shipments in the first quarter of 2018 increased by more than 60% over the same period in 2017, ranking among the top three in the world for the first time and becoming the fastest growing panel manufacturer. Because of Tianma vigorously increase, the Chinese mainland panel manufacturers in the vehicle display market position is also rising. According to IHS, the market share of Chinese panel brands rose from less than 5% in the past to 19% in the first quarter of 2018.

Currently, Tianma is the largest automobile panel manufacturer in China. In the future, with the further increase of the application space of vehicle-mounted display, Tianma will have a greater development prospect in the on-board display field by virtue of its profound accumulation in small and medium size fields and early layout in the vehicle-mounted display field

Innolux Corporation

Market such as electric vehicle and self-drive drive a large number of applications of vehicle-mounted panels. During this year's CES, Innolux  launched a full series of on-board panels to seize the business opportunities of electric vehicles. The vehicle-mounted products exhibited are combined with the design of concept cars, which are applied from the in-car dashboard, central console, etc., to the rear lights outside the car, and the number of displayshas increased from two to seven. Innolux exhibited  the world's first 50-inch multi-curved vehicle display, realizing to use a single screen to cover the front panel, center console, rear mirror, etc. from pillar A to pillar A multiple display information, and adopts the multi-curved design with minimum curvature R600mm and localdimming technology.

In the 2018 Touch Taiwan exhibition,Innolux publishes the industry's first Active matrix, AM miniLED, injecting a new atmosphere into the automobile and television market. Compared with the Passive Matrix
£¬ PM method of miniLED design in the market, the AM£­miniLED method adopted by Innolux  is a miniLED technological revolution, which can reduce the gap between leds and reduce the overall design cost.

Ding jinglong, executive vice President of Innolux said that, for the features of AM£­miniLED,apart from the TFT drive, its miniLED are well packaged, which can reduce the difficulty of subsequent manufacturing processes. In addition, the product can also be implemented on flexible board, which can be used as curved backlight for on-board applications, replacing OLED in the automotive market.

With the continuous development of autonomous driving and IoV (Internet of vehicles) technology, the automobile panel industry is also developing rapidly, and in-car entertainment system is becoming a new standard for self-driving cars.

Innolux, meanwhile, has increased its deployment of high-end display systems, car panels and smart retail, and plans to increase the number of employees involved. Chang jen-yung, head of Innolux' s HR department, said the company has launched a recruitment programme to recruit more than 100 employees using an in-house developed intelligent human resources system. The system can match people to specific jobs with the help of artificial intelligence and big data applications.

In addition, innolux plans to send its employees to graduate schools at key universities in Germany, and then stay in the Netherlands to learn more about European car makers to gain more practical experience and up-to-date market information. At the same time, the development of high-end display systems, including complete sets of television sets and public information display (PID) products, is expected to enter a rapid growth stage in 2019-2020, so the company will need more personnel including optoelectronic manufacturing, system integration, equipment manufacturing and marketing.

LGD

Since LGD involved in the industry of vehicle-mounted OLED panel in 2014, it has successively established the supply contract of OLED panel for vehicles with European automakers such as Mercedes£­Benz and Volkswagenin 2016. It plans to start mass production of OLED panel for vehicles in 2019 and supply E£­Class and S£­Class cars for Mercedes£­Benz in 2020.

As a POLED laggard, LGD accelerates the growth of vehicle OLED display business. As opposed to its competitors who have a better advantage in small size mobile Display panels, LGD has focused on vehicle displays, especially the differentiated product layouts for Center Information Display, to ensure the development of small and medium size OLED.

With the rapid development of the integration of automobile and IT, the utilization space and demand of on-board display which can provide diversified information for drivers are increasing. LGD also considers that although the current vehicle display is mainly used for navigation and entertainment video and audio screens, the application range of display in the future may be extended to the entire dashboard.

In terms of new product development, LGD has demonstrated such vehicle OLED panels as 12.3-inch instrument panel and 15.4-inch CID. Under the condition that CID is the largest application of vehicle display panel in the world, the average size of vehicle OLED panel is expected to grow to over 12 inches in the future.

Recently, LGD has reportedly signed OLED supply agreements with mercedes-benz, Volkswagen, Toyota and general motors. Mercedes-benz will be the first to adopt the LGD flexible OLED displays in some E-class models to be launched in the first half of 2020. Audi has announced plans to install a seven-inch OLED virtual rearview mirror in its new e-tron EV crossover concept car, replacing the traditional one.

AUÓÑ´ï

AU has been cultivating the car panel market for a long time, and most of them are in front of the car market. In addition to European and American car manufacturers, this year they will accelerate the layout of the mainland market, and the shipment will increase obviously. AU currently dominates the center console panel market, and this year actively expanded the dashboard, rearview mirror and other new applications. In addition, electronic rearview mirror and other new applications are further to achieve system delivery, providing a complete solution. Cai guoxin, AU general manager, pointed out that vehicle panel shipments are still growing at double-digit rates this year, and the revenue contribution from vehicle panels is expected to rise to more than 10%.

Au ranks second in the market with 20% market share in the center console panel and the overall vehicle-mounted panel market. This year, there are two major directions in the car panel, one is the LTPS car panel, special-shaped cutting, ultra-narrow frame and touch function, meeting the intelligent driving interior design and multiple applications. For example, dashboard, central console, rear mirror, head up display, next is strengthening the operation of the vehicle system.

At 2018Touch Taiwan exhibition
£¬Au optronics exhibited a range of products, including: UHD vehicle cockpit displays with direct adhesive lamination, incorporating dashboard, CID and front passenger seat displays; 11.6-15.6-inch high definition, high brightness, wide color range and high contrast LTPS touch screen for in-flight entertainment systems (IFE).

With the increasing integration of vehicle displays with automotive interior design, Au optronics will introduce an uhd cockpit display using direct bonding lamination technology that incorporates a 12.3-inch dashboard, a 13.2-inch CID, and a 12.3-inch front passenger seat display. Au optronics says the large, streamlined display ues AHVA technology with high contrast and brightness.

The capacity of 6 generation LTPS panel factory of au kunshan is about 25,000 pieces, and the production reached full capacity in the fourth quarter of last year. In addition to 18:9 advanced smart phone panel and advanced NB panel application, this year we will further expand the car panel market. Au LTPS products have been successfully introduced into the whole series of vehicle panels, the product line of extensive dashboard, center console, rear-view mirror and head-up display, etc., and have successfully obtained the European and north American advanced vehicle certification. In the future, the proportion of LTPS panel in vehicle applications will be increasing.

BOE

As a leading panel manufacturer in China, BOE provides integrated vehicle display system for BMW, Benz, skoda and other brands, among which traditional car brands mainly connect through intermediate channels. Boe directly provides solutions for emerging smart cars such as Nextev and Biden.

At this year's electronics show in Munich, boe showed off a 12.3-inch on-board display using AMOLED technology that makes the display as thin as paper and offers a variety of curved shapes. Boe flexible AMOLED on-board display solution can also integrate intelligent navigation, rear view image, on-board central control, entertainment information and other functions, which not only brings more intelligent interactive mode for Internet of vehicles applications such as voice navigation and artificial intelligence assisted driving, but also brings more possibilities for vehicle design diversification.

Meanwhile, BOE integrates MiniLED, in-cell and other innovative technologies into the on-board display, and adopts the dashboard with MiniLED display technology. Through the regional dimming technology, the color contrast of the dashboard is higher and the information is more eye-catching, bringing better interactive experience for users. Boe's innovative technologies and products have attracted many application manufacturers to the exhibition area for related negotiations.

It is understood that BOE high-end car display has been used in the United States, Germany, Britain, Japan, South Korea and other domestic and foreign automotive enterprises. In the era of Internet of things, BOE accelerates the research and development of on-board display technology, intelligent system of Internet of vehicles and sensor-related technologies, so as to accelerate the application of "intelligent cockpit" to people's lives.

CPTF

This year, CPTF shown many vehicle panel applications, many new car models of the vehicle display will consider the integrated form of the design, the integration of dashboard, center console and the front of the passenger seat display and other display information, not only simplify the design, but also improve the overall interior aesthetic feeling.

CPTF developed from the central control panel to the dashboard in the automotive front - mounted marke, CPTF has expanded its size from 7 ", 8 "and 10" to 12.8 "and 15.6". The center control panel needs to add touch function, so the price is better

The main customers of CPTF car panel are Japanese automakers, including: Toyota, Honda and Mazda; Later, it entered the mainland market, such as CHANGAN, GM, SAIC and Great Wall brands. One out of every three cars in the local market adopted CPTF's panel. More recently, it has successfully entered the supply chain of European brand BMW.

In recent years, CPTF's vehicle panel shipments have been growing year by year, with 14 million units shipped in 2017, better than 13 million in 2016. The former market of the original factory has accounted for 50% of the total. It will ship 16 million units in 2018, with a 55% share this year and dominated by former market.